ForgeLeads or Snov.io: which one you need
Snov.io is email finding and verification, drip campaigns, domain warm-up
These overlap less than the category names suggest. Snov.io is about email: find the address, verify it, run a sequence, warm the domain. ForgeLeads is about the conversation and the document: who to call, what to say, what to answer when they push back, what to send afterwards. If your channel is cold email, you want Snov.io. If it is the phone and a tailored proposal, you want us.
What each one costs
ForgeLeads
No subscription. Token packs: 100 tokens for $5, 500 for $20, 1,500 for $50, 5,000 for $150. Saving a lead costs 2 tokens, an objection breakdown 5, a call script 10, a proposal with branded PDF 20. New accounts get 30 tokens free.
Snov.io
Subscription. Free trial with 50 credits and 100 recipients. Starter $39/month for 1,000 credits, Pro S $99 for 5,000 credits, Pro M $189, Pro L $369, Ultra $738/month. 25% off on annual billing.
Snov.io prices were read from their pricing page on 2 September 2026 and may change — check the source.
What each one does
| Capability | ForgeLeads | Snov.io |
|---|---|---|
| Email finding by domainWe enrich through Hunter.io and do not always find one; for Snov.io this is the core product, with verification and volume. | partly | yes |
| Bulk email verification | no | yes |
| Email sequences and drip campaigns | no | yes |
| Sending-domain warm-up | no | yes |
| LinkedIn automation | no | yes |
| Company search by niche and city | yes | partly |
| AI cold-call script | yes | no |
| Sales methodologies to choose fromSPIN, Sandler, Challenger across 5 tones — 15 combinations. | yes | no |
| Objection handling with graded responses | yes | no |
| Proposal with branded PDF | yes | no |
| Public proposal link for the client | yes | no |
| CRM pipeline with statuses | yes | yes |
| Pay per use, no subscription | yes | no |
✓ — yes · ~ — partly · — — no
Where Snov.io is stronger
- Email finding and verification is their core product, at a volume we do not have.
- Sequences: several touches on a schedule, with open and reply tracking.
- Domain warm-up — without it cold email lands in spam, and we deliberately do not do it.
- LinkedIn automation, if that is where your market lives.
- A mature product with a large user base and a wide integration catalogue.
Where ForgeLeads is stronger
- Everything about the spoken conversation: an AI script by methodology and tone, not an email template.
- Objection handling: three objections with three graded answers each — soft, neutral, firm.
- The proposal: a branded PDF with a week-by-week plan, and a public link the client opens without signing up.
- Pay per action instead of a subscription — a month with no selling costs you nothing.
Which one fits
Snov.io
Take Snov.io if cold email is your main channel: you need address volume, verification, multi-touch sequences and domain warm-up. We are not a replacement there and do not pretend to be.
ForgeLeads
Take ForgeLeads if you sell by voice and by document — you make the calls yourself and put together tailored proposals. And if you would rather not pay a monthly fee for the months you did not sell.
Questions people ask
Does ForgeLeads replace Snov.io?
Not if you live on cold email. We have no sequences, no domain warm-up and no bulk verification. We cover a different part of the job — the call and the proposal.
Does ForgeLeads find company emails?
Partly. We enrich discovered companies through Hunter.io, but it does not always return an address and we do not verify at volume. If email finding is your main job, a specialised tool is the honest answer.
Which is cheaper?
Snov.io starts at $39 a month, which you pay in quiet months too. We give 30 tokens free at signup and then charge per action: a script is 10 tokens, a proposal 20. The entry pack is 100 tokens for $5.
Try it on your own leads
New accounts get 30 tokens free — enough for three call scripts, or a script and a proposal. No card, no subscription.